| Product- | Dr. Pepper Soda |
| Title- | "Take a Break" |
| Description- | Punchy, Aggressive and Alert |
| Market Target- | Young Hip Hop community, Rap influenced Pop music listeners. Ages 16-35 |
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Audio info |
| Suggested visual concept- | |
| -Young adult male sitting
at a desk daydreaming, glances at the clock and decides it's time for
a break. - Male goes to a vending machine, grabs a bottle of Dr. Pepper. - Proceeds to take a quick stroll around the block. - Nods "what's up" to friends passing by avoiding some people with a frown. - Noticing the time he starts to rush back to work. - Stops by a local store and grabs a bottle of Dr. Pepper, smiles and rushes off. |
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Verse Well its time to take a break, reflect thru my mental. Think about the days before the paper and the pencil. Go grab can or a bottle and push back cause its time to take a break with Dr. Pepper and chill. Shout to my peeps, show love to the streets, creep past the creeps and keep my paper on the keeps. And now my break is done I grab a bottle and go and say wow I never knew what Dr. Pepper could do. |
| Tag line Take a break with Dr. Pepper. |
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